Waking Up a Lazy Brand
Connecting Your Reason to BE with Your Audience’s Reasons To CARE
Warning! Your brand may be lazy! Based on decades of brand building experience, Bob uses simple models and “Tales from The Field” to explore a new definition of brand in “World 5.0”. This keynote experience re-introduces participants to brands as the vessels that carry the value of an enterprise of any size from a single artisan to a multinational corporation. The core idea is that without care, energy, and stewardship, brands get lazy!
Topics Covered Include:
- Baking the brand-cake
- Audienceology
- Balancing instinct and insight
- Understanding the MSNs (Most Significant Numbers)
- Transparency as a Force Multiplier
- Enculturation is activation
- Brand heroism
Warning! Your brand may be lazy! Based on decades of brand building experience, Bob uses simple models and “Tales from The Field” to explore a new definition of brand in “World 5.0”. This keynote experience re-introduces participants to brands as the vessels that carry the value of an enterprise of any size from a single artisan to a multinational corporation. The core idea is that without care, energy, and stewardship, brands get lazy!
Warning! Your brand may be lazy! Based on decades of brand building experience, Bob uses simple models and “Tales from The Field” to explore a new definition of brand in “World 5.0”. This keynote experience re-introduces participants to brands as the vessels that carry the value of an enterprise of any size from a single artisan to a multinational corporation. The core idea is that without care, energy, and stewardship, brands get lazy!
Topics Covered Include:
- Baking the brand-cake
- Audienceology
- Balancing instinct and insight
- Understanding the MSNs (Most Significant Numbers)
- Transparency as a Force Multiplier
- Enculturation is activation
- Brand heroism
Your brand is the intentional story connecting your reason for being with your audiences' reasons for caring. If it's anything less, it isn't working hard enough.
Bob Allen
- Baking the brand-cake
- Audienceology
- Balancing instinct and insight
- Understanding the MSNs (Most Significant Numbers)
- Transparency as a Force Multiplier
- Enculturation is activation
- Brand heroism
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